Familiar Rules
A simple set of principles for building trust and visibility online - by writing like a normal person.
Familiar Rules
When you consistently write like a normal human being, people start to trust you.
The Playbook
A no-fluff guide to writing like a person, showing up often, and building real trust online.
Free Tools
Prompts, templates, and reminders to help you show up like a human and stay visible without being weird about it.
Why Familiarity Works
The most powerful kind of influence isn’t loud — it’s familiar. When people feel like they know you, they trust you. And trust is what opens doors.
Familiarity is built through honest stories, consistent visibility, and thoughtful signals of credibility. It helps you build a presence people want to work with.
📖 Personal Stories Build Connection
Sharing what shaped you builds trust faster than sharing what you know. Your experience makes you relatable and memorable.
👁️ Consistency Builds Visibility
Familiarity comes from rhythm. Showing up with calm, consistent presence builds momentum and keeps you top of mind.
🔒 Credibility Earns Trust
People trust people who are thoughtful, real, and consistent. Familiarity helps you earn credibility without oversharing or chasing attention.