A simple set of principles for building trust and visibility online - by writing like a normal person.
Familiar Rules
Why Familiarity Wins on LinkedIn
The most powerful influence on LinkedIn isn’t about going viral — it’s about being familiar. When people see you in their feed often enough to feel like they know you, they trust you. And trust is what opens doors.
Familiarity on LinkedIn comes from a rhythm of real stories, consistent posting, and subtle proof of credibility. Done right, it makes you the person people want to work with, hire, or refer.
📖 Personal Stories Build Connection
LinkedIn isn’t just a résumé wall. Sharing experiences that shaped you builds trust faster than simply listing what you know. It makes you relatable and memorable in a sea of sameness.
👁️ Consistency Builds Visibility
The LinkedIn algorithm rewards consistency. A steady, calm posting rhythm keeps you showing up in feeds and builds momentum over time.
🔒 Credibility Earns Trust
On LinkedIn, people trust people who show up with thoughtfulness and proof — not hype. Familiarity lets you earn credibility without over-selling yourself.
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Choose what fits your pace. The bundle is the complete system.
The Playbook
The written guide to the 3 rules with examples. Includes Day in Review and Week in Review templates.
Get the Playbook • $19 →The Course
3 modules with live walk-throughs, examples, and tools. Templates included.
Get the Course • $49 →Bundle (Best Value)
Playbook + full video course + templates. The complete Familiar Rules system.
Get the Bundle • $59 →